DESIGN THE FUTURE
OF YOUR BUSINESS.
We help leadership teams decide where AI, technology, and operational innovation can create the most value, then build the organizational capability to turn those decisions into meaningful change.
Driving intentional AI, technology, and operational innovation.
BUILDING WHAT'S NEXT
From Opportunity
to Action
AI, technology, and changing expectations are creating new possibilities for how businesses operate and create value. The harder part is knowing where to focus, and turning that opportunity into meaningful change.Maybe you’re unsure where AI can create real value. Your ways of working haven’t kept pace with what’s possible. Or you know where you want to go, but competing priorities, limited capacity, or the realities of change are getting in the way.These are opportunities to rethink how your business works, and build what’s next.
Enter Joyn Collective
We are a Business Transformation & Change Enablement Partner
What We Do
Through focused projects or embedded partnership, we work alongside your team as an external partner, bringing forward-looking perspective and structured approaches to Business Transformation.
JOYN ACTIVATED
AI Strategy &
Workflow Redesign
Know where to go. Identify and prioritize where AI, technology, and new ways of working can create the most value, then build a practical roadmap forward.
JOYN EMBEDDED
Implementation &
Change Enablement
Make change stick. Turn strategy into progress with the structure, leadership, and change enablement needed to move critical initiatives forward.
OPERATING PRINCIPLE
BUSINESS & BEHAVIORAL ARCHITECTURE
Every organization has two architectures: the way the business works and the way people work within it.Successful business transformation is achieved when you balance your business architecture (process, tools, structure), with your behavioral architecture (mindsets, willingness to change, communication).AI and technology can change what’s possible. But lasting results happen when business systems and human behaviors evolve together.
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Uncommon Sense is Joyn Collective’s weekly newsletter for Catalysts building the future of work where humans and intelligent tools work better together.One weekly signal, data point, and lesson from co-founders, Kemi & Taryn.
Built for Businesses at an Inflection Point
We partner with growth-minded organizations in manufacturing, product, and architecture, engineering & construction (AEC) that have the ambition to grow, the curiosity to explore new opportunities, and the agility to act on them.We bring the strategic thinking, specialized expertise, and execution support often available to large enterprises to mid-sized organizations ready to shape what’s next.
Success Stories
Stacy Paul
CEO, Array of Engineers
“Their ability to truly listen, challenge our thinking, and then translate all of that into a clear, actionable playbook we can use across every level of our organization was incredibly impressive.”
Dan Forthoffer
VP of Research & Development, Phillips Industries
“Technically sharp and strategically minded, they helped us tackle today’s challenges while building for what’s next.”
Meredith Bronk
President & CEO, Progressive Companies
"Joyn brought just the right mix of expertise and curiosity to the table, challenging assumptions and revealing actionable insights that will create new value for our firm. Through their leadership, we accomplished more in one quarter than we could've done in a year on our own - just the catalyst we needed for our digital strategy!"
Who We Are
Joyn started with the belief that businesses can’t afford to simply react to what’s changing around them. They have the opportunity to intentionally shape what they become next.We bring complementary expertise across engineering, technology, innovation, strategy, and brand.
At our core is a shared drive to help businesses and people continually evolve together.
CO-FOUNDER
Taryn Kutches
Taryn is an innovation leader who thrives at the intersection of people, technology, and brand. With a background in engineering and an MBA in Design Thinking and Innovation, she brings bold ideas to life—shaping ventures, programs, and partnerships that drive meaningful progress and lasting impact.
Let's Talk
We would love to connect and explore how we can partner together. Whether you have an idea, or want to co-create one, we can help!
Let's Talk
We would love to connect and explore how we can partner together. Whether you have an idea, or want to co-create one, we can help!
FOR LEADERS NAVIGATING AI, TECH & CHANGE
Strategic Activation.
Embedded Execution.
AI, technology, and changing market expectations are creating new possibilities for growth, innovation, and operational improvement. While the opportunities continue to grow, so does the challenge of understanding what matters most, and finding the capacity to act on it.Our engagements are designed to complement your team with the right level of strategy, implementation, and change enablement so you can confidently lead into the next era of business.
AI Strategy & Workflow Redesign
This 90-day engagement provides the clarity needed to confidently prioritize AI, technology, and operational investments based on how your business operates today and where it's headed tomorrow.
Focused at the comprehensive business level, or narrowly focused on a team or process, we'll co-create:
A clear starting point: a grounded view of what’s true today (and what’s getting in the way)
A defined destination: a shared future vision with measurable outcomes
An actionable blueprint: strategic choices, priorities, and a practical roadmap
A way to move: the operating cadence, ownership, and change plan to mobilize your team
Whether the goal is full transformation, improved workflows, or new customer experiences, Joyn Activated gives your team a shared “why,” clear priorities, and an actionable path from intent to execution.
Activation Process
We start with a How Might We statement and guide a leader-driven collaborative process designed to create the two essentials for successful change: clarity and alignment. Throughout the process, we combine innovation principles with strategy rigor to turn shared understanding into priorities, tradeoffs, and an actionable set of initiatives.
Case Study
Learn how a national architecture and engineering firm partnered with Joyn Collective to to sharpen their approach to evolving in a digital world.
Implementation & Change Enablement
This quarterly engagement provides the leadership and change enablement needed to successfully implement strategic initiatives while building the organizational capability to adopt new ways of working.
The success of AI and technology initiatives is ultimately determined by whether your organization adopts them.Our Strategic Orchestration framework helps leaders:
Build a connected portfolio of initiatives: ensuring strategic priorities work together instead of competing for attention.
Maintain a disciplined operating cadence: creating visibility, accountability, and informed decision-making across leaders and teams.
Enable an adaptable organization: embedding change leadership practices that help your teams embrace new ideas, adopt new ways of working, and build new capabilities.
Build capacity to execute: providing embedded leadership to keep critical initiatives moving when internal bandwidth is limited, and connecting you with our network of technology implementation partners for specialized, hands-on support.
Strategic Orchestration Framework
Our framework brings focus, governance, accountability, and structure to your transformation so initiatives stay connected and progress stays visible. It serves as the common thread throughout the work, keeping everyone aligned and moving forward together.
Let's Talk
We would love to connect and explore how we can partner together. Whether you have an idea, or want to co-create one, we can help!
CASE STUDY
Establishing clarity, confidence, and alignment in a complex digital landscape.
A national, multi-disciplinary architecture, engineering, and design firm looked to navigate a rapidly shifting technology landscape. They needed a clear picture of where they stood today and a strategy for how AI and digital tools could strengthen the way they deliver for their clients and operate as a business.
Current State → Desired Future State → Now, Near, Next Roadmap
Over a 90-day period, with a focused core team of four, and engagement from a broader steering committee within their organization, we led them through our strategy framework.
PHASE 1 | UNCOVER
Clarify & Align on Current State
Actions
Uncovered where there was friction in the team and the sentiment around AI and technology, through 40+ team interviews in 3 locations, a company wide survey, and steering team working sessions.
Conducted external research on industry shifts across people, processes, and data to understand how the external market compared to the internal analysis.
Outcomes
Visually represented the learnings, themes, gaps, and opportunities in processes and data flow so the team could operate from a shared understanding.
Established a solid foundation from which we could all work.
PHASE 2 | ASPIRE
Build Excitement Around a Shared Future
Actions
Synthesized themes from the discovery in phase 1 and worked with multiple cross-functional teams to ideate on the future of the industry, critical skills, and what it would look like to close the gaps we uncovered.
Distilled the learnings and priorities into clear future state outcome statements that rallied the team around a shared vision.
Outcomes
Visually represented the desired future state compared against the current state, so the team had clarity on where they were and where they aspired to go.
PHASE 3 | NOW, NEAR, NEXT ROADMAP
Create a Plan to Get There
Actions
Mapped actions they needed to take now (year 1), near (years 2-3), and next (years 4-5) to achieve their desired future state.
Intentional reflection points were built in to ensure the organization stays adaptable as new learnings, technologies, and market shifts emerge.
Outcomes
Clarity and confidence on what actions to take now and what to wait on.
A guide for implementing the roadmap that makes execution and change enablement actionable.
What Success Looked Like
A Unified Picture of Where the Organization Stands
A clear, shared understanding of their current technology landscape: what's working, where the gaps are, and why. That alignment eliminated the guesswork that had been slowing decisions and gave the organization the confidence to move from debate to action.
A Clear AI and Technology Strategy
A clear AI and Tech Strategy that defined a prioritized set of initiatives with a logical sequence for how each move builds on the last, creating a path toward new value that adapts as the technology landscape evolves.
Confidence and Alignment to Move Forward
Equipped the leadership team with the clarity and shared conviction to move forward together, and we continued our partnership as implementation and change enablement partners. Using our strategic orchestration framework to keep the team moving and aligned.
Let's Talk
We would love to connect and explore how we can partner together. Whether you have an idea, or want to co-create one, we can help!
OUR OPERATING PRINCIPLE
Business + Behavioral Architectures
Every organization has two architectures: the one on paper, and the one people live every day. Transformation requires the balance of both, aligning people, process, data, and tools with mindsets, leadership, and values in action.When both are seen and supported, transformation becomes possible and unlocks the adaptability and momentum your business needs to be future ready.
Evolution Framework
Business evolution is not a one-time transformation. It's the continuous process through which an organization adapts to the needs of its people, stakeholders, and environment, using modern technology to realize its potential and live its values authentically.We don’t treat strategy, operations, technology, and culture as separate work streams.
They are parts of a single system that must evolve together.
States of Evolution Readiness
We've found that businesses typically operate in four states depending on the strength of their business and behavior architectures. These four archetypes are described below. Depending on where you fall, your energy and focus should aim to balance both.1. Static Operations
Change is reactive and slow. Outdated or siloed systems force innovation to rely on individual heroics.2. Controlled Machine
Strong processes and tools drive efficiency, but innovation is limited to optimizing existing work.3. Creative Chaos
Ideas and curiosity are high, but lack of shared frameworks leads to fragmented execution.4. Adaptive Organization
Structure and behavior reinforce each other. Innovation is intentional, values-driven, and measurable.
Your Organization's Archetype
Before you launch another initiative, get perspective on how your organization typically responds to change. Take our Evolution Assessment to identify your archetype and what you’ll need to focus on to make progress stick.
The ROI of Intentional Evolution
Intentional evolution helps you turn change into measurable business outcomes. When business and behavioral architecture evolve together, organizations see ROI in four predictable areas:
We help you align architecture and behavior so value compounds, execution speeds up, adoption rises, and innovation becomes repeatable.
Let's Talk
We would love to connect and explore how we can partner together. Whether you have an idea, or want to co-create one, we can help!
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